Sell Me A Story | the 6 Cs of StoryBranding
See on Scoop.it - Pur-T Marketing Madness
Jim Signorelli outlines the 6 Cs of StoryBranding: a breakthrough approach to identify and develop a compelling brand story.
Once again author Jim Signorelli nails it as he helps us understand how to effectively use stories and story elements in branding.
Here he chats about the 6 C’s of story branding and creating a StoryBrief:
Collect (the back story) Characterize #1 (you) Characterize #2 (prospect) Connect Confront CompleteWhat I like about the article is how clearly Jim connects the dots for us all. He brings a template to us for the StoryBranding process that also assists us in our communications planning.
Read the article for the explaination of the steps and then get busy creating your own StoryBrief!
See on bus-ex.com
MediaPost Publications Facebook Launching ‘App Center’ 05/10/2012
See on Scoop.it - Pur-T Marketing Madness
Facebook Launching ‘App Center.’ Through the App Center, Facebook will also allow developers for the first time to offer paid apps…
Add Facebook to the list of big Internet and mobile players with their own app storefront. The social network Wednesday announced plans to launch an “App Center” in the coming weeks that will serve as a central hub for finding apps like Pinterest, Spotify, and Viddy as well as lesser-known titles that qualify for inclusion.
See on mediapost.com
Tonight on Master Griot / NBBTA Radio: STATE OF URGENCY: NAN Youth Move Report w-Marypat Hector
Talk GRADUATION with @MarypatHector 2nite on STATE OF URGENCY w-National Action Network YOUTH MOVE 8PM ET 7PM CT 5PM PT | Listen LIVE or On Demand right here (press play on player in right column) | Call In (646) 716-7994 or join the live chat!
THROW BACK TUES: FRESH 08 - Master Griot Artist Indie Mix 07/20/2008
“Straight out the studio…” In 2008! Go back in time this Tues and experience some seriously mellow mouth-to-mind (and sometime grind) spoken word and music mix feat. Blaqmel, Infinite Life / Zen Aura, One Sun Lion Ra, Lyrispect, Just Greg, and Vision.
